A Newtek Minute With…Cindy Penchina
You may recall an article from last month’s e-newsletter titled, “Calling All Customers.” In a nutshell, we want to get to know you, our customers, even better. In addition, it’s a chance to fill in your fellow customers, sharing your expertise and perhaps even a few tips that will prove useful to others in the competitive online marketplace. We can all learn from one another, right?
This month, we’re kicking off the brand new “A Newtek Minute With…” column with Cindy Penchina, Principal and Executive E-Services Director of Hudson Fusion, LLC.
Name: Cindy Penchina
Company Name: Hudson Fusion LLC
Years in Business: 3
Newtek Technology Services: You’re networking at a casual gathering when a new acquaintance asks you to explain what you do for a living. Go:
Cindy Penchina: Hudson Fusion is a boutique marketing firm that utilizes an integrated approach to marketing businesses. We use a multi-channel approach to help companies and organizations find and deploy clear messaging both online and in print.
NTS: What inspired you to pursue a career in your field?
CP: I started learning about the web when it was in its infancy, and was fascinated and excited about the future possibilities for communication. I saw the potential to use the Internet as a medium for helping not-for-profit organizations grow and achieve their goals. From there, it was a small leap to using the web to help market “for profit” businesses. After 8 years of being a web design company, I felt general acceptance of the notion that the web is a powerful marketing tool. It was then that I merged with a marketing and print design firm to form Hudson Fusion.
NTS: What’s the biggest lesson you’ve learned in business that’s worth passing on to others?
CP: You need to be flexible. So much changes so quickly, especially in the online world. Listen to what your clients are saying they need, and respond appropriately.
NTS: Can you provide one no-fail tip in establishing client/customer loyalty?
CP: Be honest and be accessible. Loyalty is a matter of trust. If your customers know that you have their best interests at heart, and that you can be relied on to give them the best advice and service then loyalty is a natural response.
NTS: How long have you hosted with Newtek Technology Services/CrystalTech?
CP: It’s been about 10 years now. A freelance programmer suggested that I host my site with Crystaltech.
NTS: Why did you select NTS and why have you stayed?
CP: I selected Crystaltech because I trusted the person who recommended it. I stay with Crystaltech because their customer service is second to none. Today I have over 70 clients hosting their sites with Crystaltech through us as resellers. When a client calls with an issue or problem they need help with, I know I can get a resolution from the Crystaltech support staff within a matter of minutes.
Do you want to be featured in an upcoming “A Newtek Minute With…” column? If so, send us an e-mail at email@example.com. Be sure to include “A Newtek Minute With…” in the subject line, and please indicate the area you consider yourself a subject matter expert, with a link to your website.