When you start diving into the world of advertising, creating landing pages that a customer will be directed to is critical to the success of your conversion rate. The job of the landing page is to give the customer all the information they will need in order to take an action such as purchasing a product or entering their information into a form. Here are three tips to following when designing your next landing page.

Filed under: Design by Nicole
Tags: Advertising, landing page, marketing, web design
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This month, we had an opportunity to talk with Robin Pascal, a New Mexico-based fiber artist who sells her one-of-a-kind dichroic glass buttons through her website, perfectbuttons.com.

Filed under: A Newtek Minute With... by Nicole
Tags: art, fiber artist, New Mexico, perfectbuttons.com, Robin Pascal
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If you are engaging in email marketing but not seeing the results that you were hoping for, you probably need to change some aspect of your email. But what could be the problem? This is where Split Testing, aka A/B Testing, can help.

Filed under: All Things Data, General Information by Nicole
Tags: A/B testing, best subject lines, Business, computer-mediated communication, email, email marketing, email marketing tips, MailChimp, marketing
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