Customers as Friends: 4 Ways to Create Brand Loyalists

Building customer loyalty is a core goal for anyone marketing a business. Recruiting brand loyalists can be a grueling pursuit, but one that can pay dividends. We’ve provided a few ways you can take things even further by making your customers your friends.

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Is Your Small Business Socially Engaged?

According to a recent study, 2009 was the year that small businesses really started to understand the value of adopting social media. Is your business socially engaged?

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Beware (and Be Aware) of Wordpress Privacy Settings

Beware (and Be Aware) of Wordpress Privacy Settings
Not to start this off too tangentially, but there are times when writing a blog post is painful. Not physically, mind you, but definitely psychologically, and even spiritually (if you’re the spiritual sort).
This is one such time.
Here’s a quick tip for you Wordpress users: be sure to check [...]

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Tips from Brian Solis By Way of SXSW

Brian Solis is one of the top thought leaders in the world of new media. I had the opportunity to sit in at his session at SXSW, and synthesized my thoughts, boiling some of his most brilliant insights down to the best tips and soundbites.

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Raise Your Hand for Social Media

If it hasn’t been beaten it into by now, there’s a good chance you’re missing out on a huge demographic if you’re not playing the social field. But don’t worry, friends. January isn’t even over yet. If you haven’t made “engage in social media” one of your resolutions for the New Year, it’s not too late.

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Bookmark It! (Not to be confused with the popular 80’s reading program, Book It)

2010 is right around the corner. As of Jan. 4, we’ll all be rearing to get started on a brand new year, so before taking off to celebrate the holidays, why not get your resources in order? Fine tune your bookmarks so to speak…

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Are You a Directionally Challenged Blogger?

If you’re a blogger, you know it’s easy to veer into irrelevant territory. So how do you keep yourself on track? What are your favorite tips and tools?

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To Blog or Not to Blog…

It’s been said time and time again by just about every social media guru out there. If you adopt ONE form of social media, start a company blog. Are you a good blogger candidate?

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What Does Your Company Culture Look Like?

How does your company demonstrate company culture? Pulling back your company curtain is a great way to gain a closer relationship with both your current customers as well as potential customers.

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Twittering at Work? Unthinkable!

The majority of upper-level executives don’t allow employees to use social media tools at work. Why not? What are the risks? What are the benefits? Many companies are employing social media policies to mitigate any associated risks.

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