Technically Speaking, with Rafael Cappucci

For this month’s Technically Speaking column, we were fortunate enough to speak with Rafael Cappucci of visionASP, someone we respect a lot here at Newtek.

Selling ad space getting a little tough? Sell T-Shirts!

For content-driven websites, or even content in print, for that matter, monetization is typically limited to advertising—the selling of ad space. This model, however, leaves businesses at the mercy of a fickle advertising market, which has been in a substantial recession since last spring.