Selling ad space getting a little tough? Sell T-Shirts!

For content-driven websites, or even content in print, for that matter, monetization is typically limited to advertising—the selling of ad space. This model, however, leaves businesses at the mercy of a fickle advertising market, which has been in a substantial recession since last spring.

What Does Your Company Culture Look Like?

How does your company demonstrate company culture? Pulling back your company curtain is a great way to gain a closer relationship with both your current customers as well as potential customers.

Twittering at Work? Unthinkable!

The majority of upper-level executives don’t allow employees to use social media tools at work. Why not? What are the risks? What are the benefits? Many companies are employing social media policies to mitigate any associated risks.

There’s a Giant Snowball Headed Your Way

I ran across a post in our forums, and was glad to see the discussion started. It’s a question almost every company/entity/individual has to ask these days as business practices are steadily becoming more social: “Should I have a presence on Twitter/Facebook/MySpace/Linked In, etc.?”

Twitter…what’s the point?

Oh Twitter. Talk about an acquired taste. Some things in life are so incredibly easy to love immediately (for me, the Mocha Freeze at Dutch Brothers), while others take a little more patience and time, and in the case of Twitter – a bit of peer pressure.

Newtek Embraces Brave New Social World

For those of you who have hosted with us for a long while, you may notice some big changes around here – socially speaking. For those of you that are new to our world, please ignore our past wallflowerish tendencies and pretend that we’ve always been this socially advanced.