Are You Getting Your Piece of the Online Sales Holiday Pie?

sideofsecurityI came across a blog post discussing online sales and where they fit into the overall “share of the holiday pie.” According to analysts, online sales only account for 7 to 10 percent of sales. Sure, there are probably a multitude of reasons for that, many of which are addressed in the post. The one that really stuck out to me, though, was the number one reason: security concerns.

Control What You Can…

If online security is your customer’s hang up, eliminate that issue from the equation. Give them the peace of mind they deserve. In essence, control what you can and don’t sweat the rest. What do I mean by that? There’s not much you can do to change the way customers shop, or what will stop them from going the brick-and-mortar route, but there are certainly portions of the online experience you can control. Let’s take a closer look at an application I know well to give this blog post some context.

What Do You Get With Us?

When it comes to selecting a shopping cart application, and a company to partner with when hosting that cart, the options are endless. Let’s be honest: There are some really great, free, open source carts out there, and even more web hosts touting their expertise, and willingness to host your application, for about as much as you’d pay for that open source cart. But as with anything, you get what you pay for. Call me crazy, but security isn’t an area I would want to skimp on, and with us you won’t have to. Invest in security (because it is an investment) and market the heck out of it. Do everything you can to make your customer experience a truly secure one, and let them know they can feel good about buying on your site.

Our ecommerce packages offer the following:

  • PA-DSS ComplianceNewtek Cart is very close to being PA-DSS compliant, and it will be well in advance of July 2010 when the newly enforceable regulation kicks in. You can bet this will jump to the top of the checklist when shopping for a cart application. Click here to see a more in-depth discussion about PA-DSS.
  • PCI Compliant Merchant Services – You can’t sell online without PCI Compliance, and we not only work with merchants when issues arise around PCI compliance, our merchant services products are listed on Visa’s list of compliant service providers. That means NewtPay, NewtPay Pro or any other merchant-related service you get from us is covered.
  • SSL Certificate – In case you’re unfamiliar, SSL certificates create an encrypted link between your web server and the Internet browser used by your site visitors. It’s an added layer of security available in addition to the application, and provides the highest level of security possible for your online customers. Perhaps it will provide the gentle nudge for those on the fence about sharing sensitive data online…

What Sets Newtek Cart Apart?

Like I said, there are a lot of great options when it comes to finding the right shopping cart application that will best complement your business. Many of them will probably do the trick. The difference with our cart is that everything is rolled into one – all of your ecommerce needs supported by one “shop” so to speak. And you’ve got the backing and support of a company that’s available 24/7/365 on multiple channels. With everything working as one streamlined machine, you needn’t worry about contacting several different vendors. In today’s society of sitting on hold while listening to soft hits of the 70’s and 80’s, a one-stop shop can be a beautiful thing.

So remember. It’s not too late to get your piece of the online sales holiday pie. Give us a call at 1-877-323-4678 (option 3), shoot us an e-mail at, or find us on Live Chat if you’d like to learn more about Newtek Cart. Oh…and happy holidays!

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